From its roots as a traditional chamber of commerce, the Baton Rouge Area Chamber – or BRAC – transformed 10 years ago to become an organization that today leads economic development for the nine-parish Baton Rouge Area of Ascension, East Baton Rouge, East Feliciana, Iberville, Livingston, Pointe Coupee, St. Helena, West Baton Rouge and West Feliciana parishes.
As a regional organization, BRAC works collaboratively with parish economic development partners throughout the region to grow jobs and wealth in the area. This sense of regionalism and partnership is critical to BRAC’s work. BRAC works with the City-Parish of East Baton Rouge to support business development for the parish and maintain strong cooperation between its urban center and the region. At the state level, BRAC works with Louisiana Economic Development, the agency responsible for strengthening the state’s business environment.
Today, more than 1,500 businesses and organizations invest in BRAC as members and funders of its mission. Some companies – ranging in size from small to large – fund BRAC’s economic development activities through five-year commitments in support of a long-range strategic plan that guides the organization’s work. BRAC’s five-year strategic plan was created by its investors, who identified four major goals for the organization to pursue.
Grow and diversify the Baton Rouge Area Economy
Cultivate the region’s talent
Transform the Baton Rouge Area’s quality of life
Elevate the region’s external image
BRAC’s vision is for the Baton Rouge Area to be one of the leading economies and premier business locations in the country, growing and attracting talent with its unique culture, vibrant communities and beautiful spaces.